As part of the London Design Festival 2022, as well as Clerkenwell Design Trail 2022, VitrA London will host an immersive colour experience using artwork by Milan-based art and design duo, Carnovsky. The new collaboration continues the brand’s 2022 theme of colour, which launched globally this year.

On show in the VitrA Clerkenwell showroom from 19 – 23 September, the unique artwork by Francesco Rugi and Silvia Quintanilla – professionally known as Carnovsky – experiments with the interaction between colour in print and light form.

Rugi and Quintanilla started working together in 2007, having met at Milan’s Domus Academy – where they both studied design – three years prior. On first reflection, Carnovsky’s artwork – named RGB – is a mix of lines, shapes and colours intertwined; yet when you superimpose red, green and blue filters over the top, the different layers within the art are revealed.

According to Carnovsky, RGB is about “the exploration of the surface’s deepness”, creating “surfaces that mutate and interact with different chromatic stimuli”.

The artists add: “Working with coloured lights, we understood that each colour works in a different way because they have different wavelengths – red the longest, blue the shortest, green in between – and we use this characteristic for the narrative of the image.”

What viewers experience is unexpected and disorienting, yet mesmerising. “The idea behind RGB is that there are many different levels of meaning in things,” says Carnovsky. “What you see for the first time may hide other meanings, other worlds, and what is supposed to be flat may not be.”

In addition to Carnovsky’s installation, the VitrA London showroom will run a series of free virtual reality (VR) experience sessions on Tuesday 20 September.

VitrA’s Virtual Worlds software transfers bathroom designs into 4-D, enabling individuals to experience them on a whole new level. At each session, the user will be given a VR headset to explore a fully immersive virtual bathroom space, including turning on a virtual tap and interacting with the latest bathroom collections from VitrA.

What’s more, to coincide with the brand’s colour theme, selected settings on Virtual Worlds have been created to provide inspiration for how to incorporate colour within the bathroom.

To round off Clerkenwell Design Trail 2022, VitrA London will host an evening of drinks, nibbles and conversations for the design industry – including architects, designers and specifiers – on Wednesday 21 September. Free to attend – click here or email london@vitra.co.uk to RSVP.

“RGB Colour Experience by Carnovsky” is at VitrA London from 19 – 23 September 2022 (09:00 – 18:00). Free to attend – click here for more information or to register your interest. VR experience sessions run from 10:00 – 15:00 on 20 September 2022. Free to attend but booking required.

Address: VitrA London, Turnmill Building, 64 Turnmill Street, London EC1M 5RR

To browse VitrA’s latest collections, visit vitra.co.uk.

About VitrA
VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is a leading bathroom manufacturer, which in recent years has expanded into international markets with over 70 per cent of VitrA’s total output now being sold outside of Turkey. From 13 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5.6 million pieces of sanitaryware a year along with complementary bathroom furniture, brassware and accessories ranges, which are distributed to over 75 countries on five continents. VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association (BMA) and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI). In Spring 2021, VitrA opened a flagship showroom in Clerkenwell, London – a creative hub for architects, designers and thinkers with dedicated areas for product specification, events and workshops.

vitrA.co.uk | @VitrABathrooms